Mental Health care is a crisis in America. I was proud to name this important service and lead the launch strategy.
This is the first digital ad to use face recognition augmented reality. By leveraging the data in our target's profile the TUL Pen (product) would draw small pictures interacting with the person who activated the app. e.g. if the person liked cat's the TUP Pen would draw a picture of a cat. Then the person could share the video of themselves with all different sorts of their interests interacting them.
This campaign for William Mitchell College of Law generated a 40% increase in applications and was featured in Graphis.
This campaign for RCA’s mp3 player significantly grew awareness. The design was adopted across all channels and was awarded an Art Director's Club Cube.
Applied to numerous trend-forward items from clothing to mopeds and more, these designs for MTV significantly increased product sales.
This campaign for United Way generated a noticeable increase in awareness and, even more importantly, donations.